Permafrost Supply Privacy Policy

At Permafrost Supply, we are committed to protecting the privacy and security of your personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website, purchase our retail products, utilize our repair services, book guided tours, or rent equipment. By using our site and services, you agree to the terms of this policy.

Information We Collect

We collect various types of information from and about you, including:

• Personal Identifiable Information (PII): This includes your name, shipping and billing addresses, email address, phone number, and payment information (e.g., credit card details). We collect this when you make a purchase, create an account, book a tour, or rent equipment.
• Demographic Information: Such as age, gender, and preferences, which you may voluntarily provide for better service and personalized recommendations.
• Transactional Information: Details about your purchases, repair history, tour bookings, and equipment rentals.
• Usage Data: Information about how you access and use our website, including your IP address, browser type, operating system, referring URLs, pages viewed, and the dates/times of your visits. This helps us understand user behavior and improve our online platform.
• Communication Data: Records of your interactions with us, such as inquiries made through customer service or feedback provided.

How We Use Your Information

We use the information we collect for various purposes, including:

• To Provide and Manage Services: Processing retail purchases, fulfilling orders, managing equipment rentals, facilitating tour bookings, and processing repair requests.
• Customer Support: Responding to your inquiries, providing assistance, and resolving issues.
• Personalization: Tailoring your shopping experience, displaying products and services that may interest you, and providing personalized recommendations.
• Improvement of Services: Analyzing usage data to improve our website functionality, product offerings, and overall service delivery.
• Marketing and Communication: Sending you updates, promotional offers, and newsletters about our products and services, if you have opted in to receive such communications.
• Security and Fraud Prevention: Protecting our online platform, detecting and preventing fraudulent activities, and ensuring the security of your transactions.
• Legal Compliance: Complying with applicable laws, regulations, and legal processes.

Disclosure of Your Information

We may disclose your personal information to third parties in the following situations:

• Service Providers: To third-party vendors, consultants, and other service providers who perform services on our behalf, such as payment processing, shipping, data analysis, email delivery, hosting services, and customer service. These providers are obligated to protect your information and use it only for the purposes for which it was disclosed.
• Business Partners: With partners involved in guided tours or equipment rentals to facilitate your bookings and ensure seamless service delivery.
• Legal Requirements: When required by law, court order, or governmental authority to comply with legal processes or requests.
• Business Transfers: In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.
• With Your Consent: We may share your information with your explicit consent or at your direction.

Data Security

We implement appropriate technical and organizational security measures designed to protect your personal information from unauthorized access, use, alteration, and disclosure. These measures include encryption, firewalls, and secure server environments. However, no method of transmission over the internet or method of electronic storage is 100% secure.

Your Data Protection Rights (GDPR and Other Laws)

Depending on your location, you may have the following data protection rights:

• The Right to Access: You have the right to request copies of your personal data.
• The Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• The Right to Erasure: You have the right to request that we erase your personal data, under certain conditions.
• The Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
• The Right to Object to Processing: You have the right to object to our processing of your personal data, under certain conditions.
• The Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

To exercise any of these rights, please contact us using the details provided below. We will respond to your request within the timeframes required by applicable data protection laws.

Third-Party Websites

Our website may contain links to third-party websites. This Privacy Policy does not apply to the practices of these other websites. We encourage you to read the privacy policies of any third-party sites you visit.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. We encourage you to review this Privacy Policy periodically for any changes.

Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us: